Own Database

A website has to be the best showcase for a company to reflect the updated evolution of the message and value proposition when it comes to relationships, this is something that is daily and everyone's responsibility.

Therefore, culturally, a daily conversation and focus on the web must be generated ...

For example, if you specialize your website in “B2B”, demonstrating a lot of expert knowledge in this generic topic, search engines will understand that you are relevant for other keywords such as “B2B marketing”, “B2B SEO” or “B2B customer journey”.

For this reason, it is essential to be strategic ...

Selling experiences instead of products is undoubtedly the trend for those who want to be relevant tomorrow, but to achieve this, everyone needs to work in alignment and understand the impact of their work on the customer and their experience.

Answering the question of how to design a B2B sales ...

First we must identify, define and compare the different opportunities available to us to deduce which one is optimal.

To identify and define each of them, we must choose a target market, assess which internationalization strategy is most appropriate and evaluate the cost of implementing it.

The ...

The creation of a B2B community is a very interesting experiential tool in this sense. It is also an interesting measure of customer retention. Another interesting point, considering that the cost of retention is 5 times lower than the acquisition of a new customer.

Seth Godin has a very inspiring ...

Marketing mentoring and online mentoring consist of within the framework of our proposal. CEO Mentoring A very particular form of mentoring is that of CEOs. It is a type of one-on-one mentoring. It is not only a process of advice and training, but also 360º support, in which we help develop a ...

Who is my best customer, the one I should put more effort into? Is he the one who buys the most from me today? Is he the most profitable? Are my customers worth the same to me as they are to my competitors?

Today, a customer requires a lot of investment and action before they start buying from you ...