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When it comes to increasing sales for your healthcare business, you can opt for different marketing strategies , including web positioning . If you have a website that doesn't generate visits or sales, pay attention to these SEO strategies for healthcare companies .


More and more hospitals ...

Google Analytics 4 is the latest version of Google's web analytics platform, which was officially launched in October 2020. But its popularity skyrocketed since mid-2022, when Google announced that the current version, Universal Analytics, would stop receiving data from July 2023. GA4 aims to offer ...

In the previous video “SEO Optimization Course in Hubspot” , we reviewed all the features that HubSpot has to optimize a website or blog. In this article we are going to focus on a specific HubSpot feature, an important topic in an SEO strategy: Content clusters.




What are content clusters?


A ...

Digital marketing reports are essential to understand the performance of the strategies we are implementing. It is also true that we spend several hours to create these reports depending on the volume of the status.

The key to these reports is the interpretation of the data by consultants ...

Artificial intelligence (AI) is revolutionizing various industries, and digital advertising is no exception. In particular, Google Ads , one of the world’s leading pay-per-click (PPC) advertising platforms, has significantly integrated AI to improve the efficiency and effectiveness of its campaigns ...

Why should every company use a blog to do business?

A poorly used tool will never produce the expected results. The corporate blog, for example, is often seen as a space for publishing press releases, news, the company's daily activities and some marketing campaigns. In this scenario, companies ...

Do you know what bounce rate is? Learn about the concept here and how to use it to avoid mistakes in your metrics analysis!

Analyzing metrics when executing a digital marketing strategy is an essential part of ensuring that your goals are being achieved.

For this, most marketing professionals use ...

Creating good posts and getting to the top of Google search results is a big challenge.

In the end, ranking factors are altered and updated almost daily. And the competition is only growing.

For this and many more reasons, here we will tell you the main factor that you should worry about in 2016 ...

I'm sure you've heard about Snapchat. If not, I recommend you get out of the cave you're living in to find out about one of the most expansive apps of recent years. Do you believe what I'm telling you?

So open your Facebook, Instagram or Twitter and take a look at the app screenshots that are being ...

You probably know the feeling of walking into a library and looking at several books before finding the one you want to take home, right?

So, try to remember the last time you went through that situation and how many books you saw, analyzed and read the title or summary, before making a decision ...