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The increasingly competitive business environment means that the survival of SMEs depends on attention to detail. To overcome this challenge, managers need to have a critical view of the company, identifying aspects that can be improved. Optimizing processes, especially internal ones, can mean a ...

The 5th edition of the Smart City Business America Congress & Expo took place in Curitiba from May 22nd to 24th . Promoted by the Smart City Business America Institute, the event, which is considered the largest on smart cities in Latin America, brought together leaders from the public and private ...

The uncertain times in the economy have led many companies to seek alternatives to adapt and remain in the market. Thus, shared businesses have become a strong trend, since the savings provided by this type of enterprise have caught the attention of managers, who see this business model as an ...

The term disruptive innovation, coined by Harvard Business School professor Clayton Christensen, became known after the publication of the book “The Innovator’s Dilemma” in 1997. According to the book in question, disruptive innovation is a concept that describes a technological innovation , product ...

The word ' fintech ' comes from the union of two English words: financial and technology . Therefore, fintechs are companies that offer differentiated financial services over the internet and, of course, based on the use of technologies linked to digital transformation.

When it comes to financial ...

Keeping track of all stages of a consumer’s purchasing process is essential for any company throughout the year. However, during peak shopping seasons like Christmas, this care must be redoubled. More than ever, you must ensure that no customer reaches the end of the journey and asks, “Where is my ...

Digital marketing is a set of actions that are carried out in different digital media (website, social networks, blog, etc.), with the aim of promoting the company and/or the products/services it offers.

Check out more about digital marketing in “ Why should industries invest in digital marketing ...

The art of storytelling has had enormous power since the beginning of humanity. It is through stories that we pass on knowledge, warn the youngest about dangers and build entire societies.

And that's why people tell stories all the time. It's a communication tool that allows you to create ...

Customer service on social media has been a topic of many doubts. After all, with the increasingly frequent use of social media and apps like WhatsApp, the vast majority of consumers have migrated to these communication channels. As a result, the priority now is to interact with brands, complain and ...

Link Building is an SEO strategy that aims to build a network of links to your website.
A good SEO strategy is made up of several fronts , with Link Building being one of the main ones.

However, just like other SEO actions, you need to implement the strategy in a coherent manner. After all, it’s ...