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In 2023, the cost of attracting a customer in different areas increased from 2 to 5 times , and the investments in marketing and advertising pay off worse. The solution is to increase sales to current customers. They have already passed the stage of getting to know the company and it is easier to ...

LoveLace is a Belarusian lingerie brand. The founder of the business, Karina Kudina, started with one sewing machine and a personal blog on Instagram*, and then gradually entered the marketplaces. Now the company has an online store and an offline studio in Minsk. Orders are sent not only in Belarus ...

British online retailers are well aware of the Christmas sales period, when people buy everything they can get their hands on in a pre-holiday frenzy, without really thinking about whether they need the goods at all.

But few people know how people actually make purchases.


For example, before ...