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Digital strategies

A site's search engine is a fundamental tool to improve conversions for e-commerce sites and lead generation. Just think of the central role it plays in different realities such as Amazon or Netflix.

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One of the reasons why a site's search engine is ...

Marketing Automation

Personalizing e-commerce like Amazon is the wish of many e-commerce leaders. It’s no secret that personalization has been one of the main keys to the success of this retail giant (it’s worth several billion and is estimated to be responsible for at least 33% of global sales ...

Digital strategies

Managing an online pharmacy is certainly a very complicated operation and some of the most important problems are dictated by the depth and breadth of the catalog, in fact we are talking about an average number that varies on average between 25 and 50 thousand references.

So ...

personalizing a proposal every day for thousands of users with different needs and tastes would definitely take time and would certainly not be scalable. Therefore, machine learning takes care of “digesting” all kinds of information (including unstructured data such as images saved on Pinterest and ...

A sore point for marketing and financial managers is the erosion of margins in favor of higher sales volumes. Often, tactics to acquire new users or generate more traffic on the site are combined with a sharp drop in prices, so as to completely erode margins on the first purchase, in the hope of ...

Digital strategies

Marketing Automation is often associated only with the benefits it can bring in managing relationships with your target – whether a B2B lead or a B2C customer – for direct sales purposes. In this article, we will take the example of the consumer goods market , a sector in which e ...

The creation and management of a platform of this type, which must necessarily be seen from an omnichannel perspective, is an operation that can only be done through tools that allow you to: collect , analyze and exploit a multitude of data from different sources. The ability to analyze and predict ...

E-commerce strategies

Giving advice for an ecommerce can be difficult, especially in light of the variety of experiences present on the market today. The priorities of an ecommerce manager vary depending on the business models and types of products sold. However, there are some useful tips, in ...

4 Examples to Help You Get StartedPossible scenarios for a customer experience driven by marketing automation
Marketing Automation

What is omnichannel marketing automation ? From on-site navigation, to in-store, to email and Facebook, what are the possible scenarios for a customer experience driven ...

VIP or Single Buyer customers , fans of offers or new products, men or women: get to know their users in depth, profile them and segment them according to personal data, interests, purchasing habits, this is the real keystone to the success of your online business, also in view of the Christmas ...