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The customer service abandonment rate is a KPI that shows the number of consumers who gave up on receiving support from the company after one or more contact attempts.

The higher the metric, the worse it is for the company. According to CS Academy, an attrition rate of 10% or above is already quite ...

In this article, we've put together some tips to help you create a map that users will appreciate and use.

11 Card Design Tips
1. Create a design that will look good on all devices
The system displays your map properly on each device, so it's important to use the map fields correctly. On the Apple ...

Customers are one of the most valuable assets of any business, and restaurants are no exception. That is why collecting and using customer data is a very important step in developing your restaurant. In this article, we share with you 5 methods for collecting customer data in restaurants.

5 Ways to ...

The opening of new establishments is another important event that it is important to notify as many of your customers as possible about.

Example: “Hello! We invite you to the opening of our new restaurant at”


11. Send push notifications to those who are near your establishment
If your client ...

Keeping customers informed about appointments increases engagement and satisfaction with the service, which can help a salon improve customer retention and increase average checks.

Streaming messages are important when a missed client meeting can ruin your entire day's plan and cost you money and ...

Let's start with the simplest and most understandable. When a potential client is looking for where he can have a delicious dinner today, he types it into Yandex or other search engines to get the information he needs. He searches on maps: is it convenient to get there, is there parking, what is the ...

Welcome letters
The emails you send to your customers aren't just for advertising and getting them to buy something. They're also about building strong relationships with your customers, and welcome emails can help with that. They're usually sent as soon as a user signs up for your newsletter and ...

Social media marketing is a great way to spread the word about your Black Friday deals. Promote your sale items while remembering to include Black Friday hashtags to expand your reach.


Black Friday and Cyber ​​Monday announcement on Kaspersky social networks
To promote your offerings to a wider ...

So, you know how to collect information about your customers, now let's talk about how to use the data you collect.

1. Segment your customers
Customer base segmentation is an important tool for managing customer relationships and increasing the effectiveness of marketing campaigns. Its purpose is ...

Email analytics is an essential part of a successful marketing strategy. It allows you to gain valuable insights and make informed decisions to improve the results of your email campaigns. Here are some key steps to help you understand the effectiveness of your email campaigns:

Setting goals and ...