Own Database

keep the following steps in mind:

Ask for permission. Make sure your company is compliant with the recent GDPR rule by sending a double opt-in email and asking for their preference when it comes to frequency of email messages. According to a recent survey by MarketingSherpa, 86% of consumers said ...

of any successful digital advertising campaign, however it rarely takes the spotlight. Compared to more visible factors like powerful images, impactful wording, and accurate targeting, frequency is noticeably less glamorous, and is often one of the last pieces of a campaign to come together. After ...

Lyft wanted to make a memorable ad, instead of simply promoting their services by showing a group of people having fun in the back of a car, they could list statistics of how many people are injured in drunk-driving accidents every year. Likewise, if a non-profit or charity wanted to capture the ...

This month, we have been discussing the ins and outs of modern website design and development, touching first on traditional HTML/CSS websites, then on Content Management Systems (CMS), and finally on the integration of Rich Media into your web presence. So far, we have placed a great deal of ...

Known as split testing, is a vital component . Of email marketing optimization. By trying different send times, you can determine the most effective . Timing for your campaigns and improve overall performance. Importance of experimentation: reveals hidden opportunities: a/b . Testing reveals what ...

List, you create a direct communication channel that . Bypasses the ever-changing dynamics of social media and search engines. This article will explore its . Undeniable importance. Provide actionable strategies to help you grow your email marketing and subscriber base. Read on to learn how you can ...

Customer retention scores and can serve as a way to rekindle the bonds that once . Existed between you and your email subscribers. In this article, we'll show you why win-back . Emails are important and share examples you can borrow from. What are winback emails? These . Are emails that just say we ...

Lines between work and personal time. Mobile screens . Are smaller than desktop computers and less conducive to reading dense text. This led to . Changes in email formatting and content. Emails are now shorter, shorter and often bulleted, satisfying . The need for rapid consumption on the go. To ...

Engaging with your followers is one of the easiest (and most important) ways to promote your brand on social mia. When a follower posts a comment or question, reply promptly and thank them for reaching out.

Consumers crave authenticity from the companies they support, so it’s also essential to ...

Engaging with your followers is one of the easiest (and most important) ways to promote your brand on social mia. When a follower posts a comment or question, reply promptly and thank them for reaching out.

Consumers crave authenticity from the companies they support, so it’s also essential to ...