Insights from our future of work, strategic leadership and climate desks
In today’s rapidly evolving AI landscape, brands must navigate a complex environment to create impactful thought leadership. This article captures insights from specialist editors at FT Longitude, discussing how emerging AI ...
Search found 7 matches
- Sat Dec 28, 2024 11:00 am
- Forum: Own Database
- Topic: Five takeaways for differentiated AI thought leadership
- Replies: 0
- Views: 23
- Sat Dec 28, 2024 10:26 am
- Forum: Own Database
- Topic: How to attract Chinese consumers to your Tmall/Tmall Global Store?
- Replies: 0
- Views: 4
How to attract Chinese consumers to your Tmall/Tmall Global Store?
The main purpose of this platform is to allow overseas companies to expand their sales channels into Chinese markets without needing to set up physical operations in the country. This makes it easier for consumers to find high quality products from around the world in one place, empowering them with ...
- Sat Dec 28, 2024 9:32 am
- Forum: Own Database
- Topic: Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal
- Replies: 0
- Views: 2
Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal
Google’s announcement on Monday that it will not phase out third-party cookies, as it first said it would do in 2020, has been reported as a win for advertisers, including retailers, who use cookies to track individuals on the internet, in part to personalise their offers and other communications ...
- Sat Dec 28, 2024 8:40 am
- Forum: Own Database
- Topic: Simple steps to start tackling privacy compliance
- Replies: 0
- Views: 1
Simple steps to start tackling privacy compliance
Despite these challenges, you have options. By focusing on simple, cost-effective strategies, small businesses can enhance their privacy compliance and mitigate risks.
Perform a data audit
Begin by understanding the types of data you collect. Conduct a basic data audit to identify where customer ...
Perform a data audit
Begin by understanding the types of data you collect. Conduct a basic data audit to identify where customer ...
- Sat Dec 28, 2024 6:51 am
- Forum: Own Database
- Topic: A solution that’s been there all along?
- Replies: 0
- Views: 1
A solution that’s been there all along?
Recruit the subject-matter and market experts who can help to dig up that all-important point of view, the sales people who will be using the content in the field, and the thematic specialists who can stress-test the thinking. They are your most useful allies and the outputs’ best publicists.
Two ...
Two ...
- Sat Dec 28, 2024 5:43 am
- Forum: Own Database
- Topic: Made to measure: Matching thought leadership typology with commercial objectives
- Replies: 0
- Views: 1
Made to measure: Matching thought leadership typology with commercial objectives
When a company embarks on a thought leadership project, the very first thing it must establish – well before considering the topic, or scope of the work – is what its top marketing objectives are.
Good thought leadership can serve a brand or marketing campaign in many different ways. To name just a ...
Good thought leadership can serve a brand or marketing campaign in many different ways. To name just a ...
- Sat Dec 28, 2024 4:40 am
- Forum: Own Database
- Topic: Relevant
- Replies: 0
- Views: 2
Relevant
Getting someone’s attention with your content means answering their questions and offering something of value. Relevant content answers the pressing questions and is as targeted, timely and tailored as possible.
To be relevant, you have to know your audience intimately. There is no point guessing ...
To be relevant, you have to know your audience intimately. There is no point guessing ...