Search found 7 matches

by Jahangir655
Sat Dec 28, 2024 11:00 am
Forum: Own Database
Topic: Five takeaways for differentiated AI thought leadership
Replies: 0
Views: 23

Five takeaways for differentiated AI thought leadership

Insights from our future of work, strategic leadership and climate desks
In today’s rapidly evolving AI landscape, brands must navigate a complex environment to create impactful thought leadership. This article captures insights from specialist editors at FT Longitude, discussing how emerging AI ...
by Jahangir655
Sat Dec 28, 2024 10:26 am
Forum: Own Database
Topic: How to attract Chinese consumers to your Tmall/Tmall Global Store?
Replies: 0
Views: 4

How to attract Chinese consumers to your Tmall/Tmall Global Store?

The main purpose of this platform is to allow overseas companies to expand their sales channels into Chinese markets without needing to set up physical operations in the country. This makes it easier for consumers to find high quality products from around the world in one place, empowering them with ...
by Jahangir655
Sat Dec 28, 2024 9:32 am
Forum: Own Database
Topic: Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal
Replies: 0
Views: 2

Why retailers shouldn’t ditch their data strategy after Google’s cookie reversal

Google’s announcement on Monday that it will not phase out third-party cookies, as it first said it would do in 2020, has been reported as a win for advertisers, including retailers, who use cookies to track individuals on the internet, in part to personalise their offers and other communications ...
by Jahangir655
Sat Dec 28, 2024 8:40 am
Forum: Own Database
Topic: Simple steps to start tackling privacy compliance
Replies: 0
Views: 1

Simple steps to start tackling privacy compliance

Despite these challenges, you have options. By focusing on simple, cost-effective strategies, small businesses can enhance their privacy compliance and mitigate risks.

Perform a data audit
Begin by understanding the types of data you collect. Conduct a basic data audit to identify where customer ...
by Jahangir655
Sat Dec 28, 2024 6:51 am
Forum: Own Database
Topic: A solution that’s been there all along?
Replies: 0
Views: 1

A solution that’s been there all along?

Recruit the subject-matter and market experts who can help to dig up that all-important point of view, the sales people who will be using the content in the field, and the thematic specialists who can stress-test the thinking. They are your most useful allies and the outputs’ best publicists.

Two ...
by Jahangir655
Sat Dec 28, 2024 5:43 am
Forum: Own Database
Topic: Made to measure: Matching thought leadership typology with commercial objectives
Replies: 0
Views: 1

Made to measure: Matching thought leadership typology with commercial objectives

When a company embarks on a thought leadership project, the very first thing it must establish – well before considering the topic, or scope of the work – is what its top marketing objectives are.

Good thought leadership can serve a brand or marketing campaign in many different ways. To name just a ...
by Jahangir655
Sat Dec 28, 2024 4:40 am
Forum: Own Database
Topic: Relevant
Replies: 0
Views: 2

Relevant

Getting someone’s attention with your content means answering their questions and offering something of value. Relevant content answers the pressing questions and is as targeted, timely and tailored as possible.

To be relevant, you have to know your audience intimately. There is no point guessing ...