Own Database

Furthermore, in order to turn general users into fans, it is essential to engage in activities (CRM activities) that involve continuous communication with each customer once they have had contact with the company. Focusing on CRM activities will likely hold the key to communicating the company's ...

In this environment, the idea of ​​increasing customer loyalty among existing customers and linking it to stable sales growth is becoming more important. Four customer segments Customer loyalty can be divided into two categories: psychological loyalty and behavioral loyalty. Psychological loyalty ...

For example, when a new customer acquired in-store purchases a product on an EC site, it is necessary to decide which department the sales should be recorded to. Clarifying the rules for performance allocation also helps prevent situations where departments compete for customers. Establish a system ...

Proof of purchase receipt
Another method is to use a receipt that proves that the specified product was purchased as proof of purchase. There is no need to prepare entry stickers or other items, and it is a method that can be started easily by just announcing the campaign. Since the store where the ...

LINE messaging based on segments "Synergy!" segments customers based on gender, place of residence, date of birth, as well as purchasing history such as customer rank and purchased brands, and sends personalized LINE messages. By utilizing LINE, which has more contact with private daily life than ...

Providing follow-up services tailored to the needs and circumstances of customers will increase customer satisfaction and make them more likely to return to your hotel. In this way, another attractive feature of CRM systems is that they not only allow you to manage customer information, but also ...

A thorough explanation of scenario emails that enhance customer experience! What are the key points in creating scenarios that maximize effectiveness? A thorough explanation of scenario emails that enhance customer experience! What are the key points in creating scenarios that maximize effectiveness ...

As a concrete example of the "optimal timing for sending information," it would be a good idea to send a thank you email for requesting information and then verify the open rate and click rate of the link in the body of the email. For high school students who have not opened the email, the email ...

Below is an example of how to define the ranks. <Example of how to define rank> Based on the total score of the three indicators, customers are divided into four groups: good customers, normal customers, dormant customers, and dormant customers. The percentage of all customers is calculated and ...

Segmentation tends to be uniform The advantage of RFM analysis is that it allows you to segment customers based on three evaluation axes, but the disadvantage is that the segmentation tends to be uniform due to the simplicity of the indicators. In RFM analysis, the detailed attributes of each ...