The beginnings of marketing as we know it today can be traced back to the Industrial Revolution, when large-scale production and technological advances gave the masses access to a wider range of products. Both demand and supply increased. At first, marketing was closely tied to sales, but gradually the need to understand and taiwan cell phone number satisfy customer needs began to be recognized.
the industry has evolved, adapting to changing conditions. Entirely new types of marketing have emerged, including online marketing , which has meant the need to implement new strategies and use advanced tools such as the SMS system . However, the last page in the history of marketing has not yet been written . The industry is constantly developing, now, among other things, in the context of new opportunities related to artificial intelligence.
Basic Marketing Principles You Need to Know
How to start your marketing adventure ? There are already many thick academic tomes written about this industry, so it is impossible to gather all the necessary knowledge in one article. However, there are some basic marketing principles that help you better understand this field and will be especially useful for beginners.
For example, Philip Kotler, often called the “father of modern marketing,” is a proponent of the concept of customer centricity. This means that marketing should focus on understanding and satisfying customer needs (in this regard, relationship marketing , focused on strengthening bonds with a selected target group, plays a large role).
Another important concept when it comes to marketing fundamentals is differentiation (and also positioning), which is crucial in today's crowded market. Jack Trout, one of the fathers of this concept, emphasized the importance of distinguishing your brand through unique features and values. What differentiates your brand from the competition? A good marketer should be able to answer this question without any problem.
What are marketing objectives?
Before we delve deeper into the topic, it’s worth answering