The key to these reports is the interpretation of the data by consultants specialized in the area, such as SEO , SEM or Social Ads . These will give a perspective and context of the evolution of the data.
Automating Digital Marketing Reports in Looker Studio
Advantages of automation
The main advantage of this marketing reporting automation telegram philippines is time savings . In general, these reports have very repetitive processes that do not add value to the final result. And this is something we repeat with each report.
Among the tasks that we can save in a report are:
Modifications of time period filters , adapting it to the date we want to analyze.
Run specific filters for certain strategies , such as traffic channels or product categories.
Take screenshots of charts and data to add to reports.
In addition to saving on this, we can also interact with this presentation by modifying dates or other filters that we have applied. In other words, it is a live report that allows you to delve deeper into more information and not have to repeat the entire data search process again.
Automate report delivery with Looker Studio
A dashboard with Looker Studio can replicate the information that we periodically include in the report in a PowerPoint, PDF or Word document. The data sources would be the same as those in the report: Google Analytics, Search Console, Google Ads, Meta Ads, LinkedIn Ads, Metricool, Mailchimp… and more than 1,000 data sources.
The process for scheduling the dashboard to be sent is quite simple. To do this, simply go to Share and find the Schedule Send option .