What are content clusters?
A content cluster in SEO is a technique for organizing the content of a web page around a main topic (pillar page), creating subtopics related to this main topic (the subtopics are called topic clusters or content clusters).
So, content clusters are a group of interrelated taiwan cell phone number pages that link to the pillar page . We have three components:
Pillar page or main theme.
Topic cluster or content cluster.
Links.
Pillar page or main theme
This page will contain extensive and detailed content on the main topic to be covered using 'head tail' keywords . Choose a topic that is generic enough to be able to pull in a lot of related content. For example, assuming the main topic is “SEO Agency ”, this page would include information on what an SEO agency is, what services they offer, how to choose an SEO agency…
Topic cluster or content cluster
This is content related to the main topic (pillar page), which includes long-tail keywords and which link to each other and to the main page.
Continuing with the previous example, a “SEO Agency” cluster could be the SEO Agency’s services: On-page SEO, Off-page SEO or Linkbuilding, Local SEO, Technical SEO…
These articles or pages will link both to each other and to the main “SEO Agency” page.
Content cluster
Links
Links between pillar pages and clusters help organize the topic and transmit authority between related pages.
Advantages of content clusters
Content clusters offer numerous advantages for both SEO and usability and user experience. Some of these are:
Improves website structure : Content clusters help organize the content of a web page around a main topic, making it easier for users to navigate and therefore understand the website.
Improves SEO: By grouping the content of a website around a main topic, search engines can better understand the structure of the website and the relationship between different topics, also improving indexing with internal linking. In addition, clusters allow you to address different aspects of a topic and use naturally related keywords. This can improve the SEO positioning of the website in search results and increase organic traffic.