the possibility to order online easily

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To meet new consumer trends and remain competitive in a constantly changing competitive environment, many companies have had to develop their online presence. The B2C sector has already firmly established itself in online sales and B2B is following the same path by actively starting its transition. Far from being a novelty, the digitalization of B2B exchanges has existed for a very long time. However, it must evolve to offer personalized commercial relationships that mobile phone number database australia meet the specificities of their market and the evolution of digital.

It is with this in mind that we have written this article in order to respond to the concerns of B2B companies and highlight the strategies to adopt, all accompanied by concrete examples from our clients.

The importance of a digital strategy in B2B
You’ll likely agree with me that the COVID-19 pandemic has fundamentally changed the way businesses buy and sell. The rise of e-commerce has opened up new opportunities, but it’s also created new challenges, especially for the B2B sector. This shift to digital is fueled by several key factors that influence how you interact with your customers.



New concerns of B2B companies
This context has accelerated the digitalization of B2B companies and raised new concerns, especially regarding the digitalization of the B2B buyer journey. Indeed, according to a study carried out by FEVAD , the main criteria for choosing suppliers have radically changed. For example, we find:

Customer relationship
Loyalty to suppliers
Discounts and promotions etc.