Learn five key aspects of Google Analytics 4 that digital marketers should know to make the most of this platform.
Digital Marketing Team
1. More specific and accurate data collection
Google Analytics 4 uses an event-based data collection methodology and custom parameters . Instead of collecting session-based data like the previous version, GA4 4 collects data based on specific telegram filipina actions that users take on a website, known as events. Events are actions such as clicking a button, viewing a page, downloading a file, filling out a form, or playing a video.
Events can be customized to fit digital marketers’ specific data tracking goals . This means that the data collected is more specific and accurate than in previous versions of Google Analytics. Additionally, marketers at businesses can gather more relevant and detailed insights into user behavior, allowing them to make more informed decisions about their strategy.
In addition to events, Google Analytics 4 also uses custom parameters . Custom parameters are additional information that can be added to events to further customize the information being collected. Custom parameters can include information about the type of product or service being sold, the geographic location of the user, or the language of the website, for example.
Data collection based on events and custom parameters also has implications for user privacy. Google Analytics 4 focuses on user privacy and complies with data privacy regulations such as the General Data Protection Regulation (GDPR) . The data collection methodology based on events and custom parameters is less invasive to user privacy, because it focuses on specific actions rather than entire sessions.
2. Integration with Google Ads
One of the key benefits of Google Analytics 4 is its integration with Google Ads . This integration allows digital marketers to have a more complete view of their ads’ performance across all platforms.
With Google Analytics 4, digital marketers can see how users interact with their ads , from the moment they click on them to the moment they convert. This provides a better understanding of how ads perform across different platforms and allows digital marketers at businesses to make more informed decisions about their advertising budget. Additionally, GA4 feeds more information into Google Ads, so the platform's learning can be greatly improved.