Target the most effective digital strategies in your marketplace
Uncover market trends
See the potential for a new product or service
Establish a benchmark to measure your p whatsapp russian number erformance against
What does a Competitive Analysis include?
A competitive analysis in digital marketing means that you analyze the different platforms of each of your competitors and see how they contribute to growth. Ultimately it’s about benchmarking against your competitors.
Determine competitor types
Not all competitors should be treated the same. Split them into categories based on their level of competitiveness.
Primary - These are your direct competitors that sell a similar product or service to your audience e.g. Asos and Boohoo.
Secondary - These companies offer a similar version of your product or service (low or high-end) to a different audience e.g. Target and Gucci.
Tertiary - These brands are related to you but don’t compete with your product/service or audience e.g. Red Bull and Patagonia.
Segmenting your competitors like this will help you see how they relate to your business.
Profile your competitors' target customers
Understanding the audience of your competitors will tell you a lot about a business. It will help you to understand who they target and the digital channels they use effectively to do that.