Podcasts are super hot right now as a content form, and for good reason—it can fuel your content marketing strategy with relatively low effort compared to writing 7,000+ word blog posts like this one.
With how busy your audience is, giving them a way to passively listen to your content is fantastic for lowering the barrier of entry.
However, like video, you’re probably thinking you need all sorts of specialized gear and skills. And while yes, audio is a whole other beast, you can get started with just a little bit of effort. In his class Getting Your Podcast Off the Ground!, Neil Patel, host of The Indian Startup Show (the #1 tech podcast in India) runs us through the basics of podcasting.
Step 1: Pick Your Topic or Niche
If you already know your audience and your topic, this should be a no brainer. However, you’ll want to pick a niche to blog about in order to get people interested. There are currently over 100,000 podcast shows out there, so get specific!
A few tools to help you research niches are cast.market (a research page for podcasts), iTunes charts (to see what’s popular and where there are gaps) or even Google Trends.
For my podcast, I chose the topic of side hustles because that’s been a consistent theme on my blog for the past several years, and it’s been the cohesive topic that bonds just about everything I write about together—so it made sense to talk about it on my show.
Step 2: Gather Your Tools
A basic podcasting setup consists of one of the best cheap podcast b2b email lists poland and software for recording your voice. This can range from as simple as your built-in mic (which I don’t recommend due to the poor sound quality) to an external USB mic, audio interface, and professional recording software.
Personally, I use an ATR2100 USB Microphone that sounds great, and you can pick up on Amazon for around $65 right here.
Content Marketing Strategy Podcast Recording Mic
It’s super affordable, has awesome audio quality for the price, and is small & portable which makes it perfect for taking on-the-go.
Check out Skillshare’s own page with examples of audio setups here.
Step 3: Find your Guests (or Script Out Your Own Episodes)
If you’re doing an interview-style show (like mine), you’ll now want to start getting some guests involved.
Podcast Content Marketing Strategy
You can use your existing social network to reach out to people you already know or are connected with on Twitter or Facebook. You can also head to Medium or Amazon to find authors or experts on topics specific to your niche.
Once you’ve gathered a list, put together a template outreach email (as you’ll be doing this over and over) that’s short and clear with expectations. Tell them who you are, what your podcast is about, and what you’re asking of them.