More and more hospitals, pharmacies, dental clinics and beauty centres have a corporate website to promote their products and services, or even sell their products online. There is no point in having a business on the internet if no one can find you when they search on Google or any other search engine, and this is where SEO becomes very important. If you have a company in the health sector, keep the following strategies in mind :
Set your KPIs
Before you start doing SEO on your website, you must be very philippines whatsapp number example clear about the objectives you want to achieve with the work to be done. These must be achievable and measurable and must be in line with the needs and objectives of your business .
For example:
Increase visits from organic traffic by 30%.
Increase leads from organic traffic by 5%.
Analyze the SERPs
SERPs are the results that appear on the pages of the different search engines, be it Google, Bing or Yahoo. Analyzing the search results will give us clues about the strategy to follow to optimize a website and occupy the largest number of SERP modules.
For example, if we have a dental clinic in Alcobendas, the SERPs give us clues about the SEO strategies we should follow based on the results obtained:
SERPS for dental clinic search Alcobendas
On-page SEO for dental clinics in Alcobendas
If you have a beauty center, the SEO strategy changes completely:
SEO content facelift
SEO in facelift images
Keyword research based on your business
Keyword research will allow us to investigate the keywords that will define our SEO strategy.
When doing keyword research we must take into account the following points: