Gamification
When it is done, it is not about creating a game or posting it on a website, but about giving users incentives in exchange for completing specific steps.
In other words, in relation to marketing, gamification taiwan mobile phone number example means a set of activities that directly or indirectly encourage the user to purchase the brand's products. This is achieved through mechanics that make up the storyline of a regular game, the action of which is determined by a person's specific reaction to various factors.
Gamification consists of influencing the consumer by using typical gaming mechanics in non-game processes. In particular, the practice of rewarding for progress, organizing sequential completion of levels, giving bonuses or titles for high results has become widespread. Thanks to gaming mechanics, the non-game process is filled with a sense of excitement, satisfaction with one's successes, and allows one to relax.
Gamification
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Along with standard customer acquisition schemes, it is possible to implement gamification of materials for community subscribers or an advertising campaign in general. As a result, interaction with the audience is established and the delivery of information is accelerated. Thus, the introduction of gaming mechanics into advertising does not present any difficulties.
In-game advertising
This is the inclusion of advertising content into the content of computer games. From the point of view of many experts, this mechanism has much in common with product placement.
Most often, such advertising can be seen in popular games that bring together many users. At the same time, its publication is quite expensive, since target clients are much more common among the game participants.
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Transmedia
This is a method of brand promotion based on various communication platforms. The principle of operation here is that the story is built around one brand and divided into fragments published on various platforms. Accordingly, in the process of moving from one platform to another, the user seems to be sequentially familiarized with the materials of the PR campaign.
Transmedia
Source: shutterstock.com
This should not be confused with gamification or game creation; when using transmedia, you can combine different forms of advertising, develop a promo site, release games for individual devices, etc. Examples include Red Quest from MTS, a description of which is available on the Internet.
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Alexander Kuleshov
Alexander Kuleshov
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