The peaks in November correspond to Black Friday and in January there is also an increase in Primor and Sephora.
We also see that last year Douglas got more traffic in the month of December.
E-commerce websites - Cosmetic traffic trend
Audience Analysis: Demographics
Cosmetics sites are most visited by female users aged 25-34.
E-commerce Websites - Cosmetics Demographics
Electronics
In the electronics sector we do not divide brands according to a single-brand or multi-brand criterion.
MediaMarkt is the leader in the number of electronics and home appliance sales sites in October, with monthly traffic of over 7 million.
Other electronic brands present in the top 3 are Samsung and PcComponentes.
E-commerce websites - Top 10 electronics sites
Traffic trend: electronics
In the electronics sector we see a very interesting trend.
In the three domains analyzed the trend is similar and negative.
After November 2018, which marked peaks in all three domains, ther philippines cellphone number e has been a clear drop in traffic, especially in the case of Samsung, which has still been the absolute leader in the sector throughout the year.
However, in October 2019 MediaMarkt overtook Samsung and now leads the market according to this criterion.
E-commerce websites - E-traffic trends
Audience analysis: demographics
For the three largest companies by web traffic, the majority of their audience is between 25-34 years old.
In terms of gender, the three domains analysed show that men's traffic share exceeds that of women.
E-commerce Websites - Electronic Demographics
[profile-mini name="Jordi Ordóñez" position="Ecommerce consultant and trainer." photo="https://static.semrush.com/blog/uploads ... 126/0.jpeg" color="white" twitter="https://twitter.com/jordiobdotcom" linkedin="https://www.linkedin.com/in/jordiob/" text="As you can see in the graph, the leading websites in the electronics vertical are losing traffic. Are people no longer buying from Mediamarket or PCComponentes? No. It's not that.
But the traffic changes hands, friends. And you have to keep in mind that these stores are up against two real giants in their vertical: Amazon and AliExpress. The top Spanish sellers on Amazon are, for the most part, sellers of electronic products. The same thing happens on AliExpress. AliExpress accumulates 1.4M keywords in Spain
, 250k of them in the Top 10 and 7k related to electronics. In Spain, the top sellers on Amazon are, for the most part, sellers of electronic products. The same thing happens on AliExpress. AliExpress accumulates 1.4M keywords in Spain, 250k of them in the Top 10 and 7k related to electronics.
In Amazon case: 9.9M keywords, 20k in Top 10 and 42k related to electronics.
With these two monsters as competitors, it is normal that traffic changes hands and goes down in 100% vertical stores."]