The authority of a site is a key criterion for determining its position in search results.
Navboost, Google's system for tracking user interaction with content, plays a significant role in ranking.
Data from your Chrome browser is used to improve search results.
However, Google urges not to jump to qatar mobile number example conclusions based on this data. So what advice do marketers have? Follow time-tested SEO practices and the EEAT (Experience, Expertise, Authoritativeness, Trustworthiness) principles, which I often talk about on my blog.
Rand Fishkin believes that regardless of the details of Google's algorithm, building a strong brand that is recognizable outside of search engines is the key to long-term success in SEO.
Read also: Google EEAT: keys to increasing ranking and trust in the eyes of the search engine
Marketing Trend #2: AI-powered reviews are changing the game in search
Artificial Intelligence Overview (AIO) is an experimental Google feature that is currently live in the US, being tested in the UK, and coming soon to other countries. AIO provides users with a quick overview of a topic and links to more in-depth information.
Like any AI-based tool, AIO has its drawbacks, including inaccuracies, and can significantly reduce organic traffic .
It is also worth considering the impact on keywords.
Research by seoClarity agency shows that AIOs often appear in responses to informational and long-tail queries, as well as queries related to finance and health.
Research
As for popular high-frequency keywords, AIO appears less frequently here.
The same study found that local maps and trivia from local businesses also don't appear in AIO.
So, which strategy should you choose? Since Google controls these results, there’s not much you can do about SEO strategies.
However, you can focus on creating high-quality content and following EEAT guidelines (yes, they come in handy here too).
If you’re curious about how AIO is affecting your visibility, seoClarity offers tools to measure click-through rate dynamics and track search engine results. You can also use the Rank Intelligence tool to identify keywords that are triggering AI-driven reviews.