These search terms can be related to your restaurant name, location, cuisine type, and unique selling points.
For example:
"the best italian restaurant in the center"
"gluten free menu options"
"family cafes near me"
Identifying and optimizing these types of keywords can help your restaurant appear in search results when people search for places to eat that match what you offer.
One way to find these keywords is to look at your competitors. This will show you the keywords that are already driving traffic to restaurant websites like yours.
Let's imagine you run a pizzeria.
Go to Semrush's Organic Research tool and enter a competitor's domain, choose a location, and click " Search ."
Organic Research Tool with "n the search field and an arrow pointing to the "Search" button.
You'll see insights into your mobile phone saudi arabia mobile number directory competitors' organic performance, including estimated monthly traffic (visitors) and the number of keywords they rank for.
And go to the " Positions " tab.
Organic Research tool overview screen with an arrow pointing to the "Positions" tab.
This page shows you all the keywords your competitor is ranking for. But not all of them are relevant to your business. And some of them are branded (i.e. they include your competitor's name or the names of their exclusive offers).
Then, click on “ Advanced
Filters ” and set the “Exclude”, “Keyword Type” and “Branded” fields.
Then click " Apply ".
Next, click on the " KD " filter and enter a custom range from 0-49 to display only keywords with a difficulty rating of possible or easier. And click " Apply ".
Organic Research Tool with the "KD" filter dropdown open and the "Custom Range" set between 0 and 49.
Now you'll see keywords that might make sense to target. Like "national pepperoni pizza day deals" and "gluten free pizza near me."