The term itself, derived from English, means to donate something . This "something", identified by grabs, is given away by drawing lots to those who perform one or more specific actions required by the participation rules .
This type of contest is very popular on Instagram and lately phone number list philippines it is also gaining popularity on TikTok .
The operation of a giveaway is very simple. A company can decide to exploit the potential of these contests, in order to improve its brand awareness and the general engagement of its social media profiles, by offering a good or service to be awarded, through a random draw , to one or more users who perform a certain action. Usually, it is required to follow the Instagram profile that launches the contest, leave a comment and, sometimes, to tag one or more potentially interested friends .