A company's environment can be divided into microenvironment and macroenvironment, which include the various factors that affect the organization.
Keeping up to date with changes in the environment is necessary to maintain a competitive advantage and adapt to new circumstances.
Consciously observing the environment can generate opportunities and possibilities, such as reducing production costs, improving profitability and optimizing operations within the company.
Periodic observation of the environment allows us vietnam girls whatsapp number to identify challenges and threats and develop strategies to deal with new circumstances.
Market analysis enables informed business decisions to be made, objectives and strategies to be established and costs to be optimised.
Environmental analysis support includes support in gathering information and carrying out environmental analyses for companies.
A company's environment is the sum of the factors (states, processes or trends) that make up the environment in which it operates. The environment is constantly changing, constantly and relentlessly determining the actions within an organization. But why else should a company know the environment in which it operates?
Macroenvironment vs. microenvironment
More precisely, we can divide it into microenvironment and macroenvironment, meaning the closest and the most distant. The first includes factors that directly affect the organization, so it is not the same for all. In fact, it is the competitive and market position of an entity that determines whether it influences its formation. Among the most important groups belonging to the microenvironment are: suppliers, intermediaries, competitors, customers, local governments and local residents. The ulterior environment, on the other hand, affects in a similar way all economic entities that operate in a given market. They are usually independent of specific companies and, therefore, have to adapt to it. The macroenvironment includes demographic, economic, political-legal, sociocultural, technical and natural factors.
Market analysis as a protection against change
In a constantly changing world, where information is one of the most desirable and advantageous tools, being aware of the environment in which a company operates becomes almost crucial. A new competitor in the market, a different market segment, changes in consumer behavior, a cheaper product from suppliers, or perhaps more legislation, tax breaks, bailouts... are just examples of changes that occur in the micro and macro environment of a company. Ignoring them, not being aware of their occurrence, can be associated respectively with the loss of competitive advantage, decreased demand for the company's products/services, incurring higher than possible operating costs, exposing oneself to non-compliance with the law and wasting opportunities to obtain additional financing.
