Keeping your customers satisfied is more profitable than acquiring new ones. Studies show that this cost can be up to 7 times higher. Therefore, a CRM strategy to retain customers will create a feeling of loyalty towards your business and generate a positive effect on your sales.
On this occasion, we tell you:
What is CRM and how can it help in customer loyalty strategy?
Advantages of building customer loyalty through CRM
What are the types of CRM?
What is CRM and how can it help with customer loyalty strategies?
CRM is the acronym for “Customer japan whatsapp number list Relationship Management” . It is a set of strategies and tools that allow you to manage contact points and relationships with customers .
Customer loyalty is achieved when a company manages to maintain a long-term relationship with its consumers. This may be through loyalty programs or different benefits that produce good results, such as repeat purchases or brand recommendations through word-of-mouth advertising .
Nowadays, customer satisfaction is key for companies and technologies are booming. Therefore, the ways of relating to consumers are also evolving.
The CRM strategy, in this sense, is based on the use of software that assists your sales and customer service teams with the information necessary to provide personalized and satisfactory service.
In fact, 60% of companies want (or are actively planning) to implement customer service experiences , because they clearly see the competitive advantage that this strategy provides to companies.
Advantages of building customer loyalty through CRM
For 68% of customers, having a positive experience on a messaging channel significantly improves their brand loyalty —a figure that shows the importance of good customer service in closing sales.
Below we present some advantages of using CRM as a customer loyalty strategy.