According to our 2020 Global Messaging Engagement Report , SMS is the second phone number philippines most preferred communication channel for both young and old people worldwide. However, not all text message campaigns are created equal. Some drive high conversion rates and customer engagement, while others cause frustration, unsubscribes, and damage to brand reputation. Of course, you would prefer the first option over the second, but it is not that simple. Let us lend you a hand. This quick and easy SMS marketing case study guide will walk you through best practices, customer case studies, key takeaways, and additional campaign opportunities.
Let's go. Best Practices for Text Message Marketing SMS marketing (also known as text message marketing) is an effective marketing tool , but only when used properly. We’re going to share some best practices to help you get started on the right foot. Getting permission with subscriptions SMS marketing and email marketing are examples of permission-based marketing, which means users must opt-in to your campaigns before you can start sending them. This isn’t just polite, it’s legal compliance .
Diversify your channels Not everyone wants to receive promotional or reminder SMS messages. Some prefer to receive these messages via email. Reach out to your customers where they are comfortable using different channels . This could be SMS, email, WhatsApp, Facebook Messenger, or even push notifications. Use a brand-appropriate short code A short code is a special 5-6 digit number designed for high-speed two-way messaging. These numbers are easier to remember and type (because they are shorter), and they are optimized for marketing.