Just like in 2017, I'm going to differentiate between the articles from 2017 and the articles from other years that are still getting traffic. I hope you enjoy reading them!
Is Linkedin becoming the new Facebook? : Changes in user behaviour are making Linkedin look more and more like Facebook, more generalist and less professional. What can we do to prevent this?
How to define an audience profile step by step : a correct definition of the audience profile is 50% of a marketing plan. So imagine how important it is to know how to define it correctly. In this article I also give you a practical case .
What happens if you lose half of your database due to the new GDPR? Well, literally NOTHING. And I say this from personal experience. In fact, I have gone from indonesia whatsapp number list having opening rates above 60% and almost the same CTR and clicks.
What motivates us to buy a product? What is the factor that gives us the final push to make the purchase?
What is a USP? Well, to put it briefly, it is something that will make our audience decide on our product rather than the competition's. Important, right?
Articles prior to 2018:
What is a dashboard and what is it used for ?: just as cars have a dashboard with the main indicators of their operation, our company's strategy must have one that allows it to make the best decisions.
10 Tips for Having a Good Conversation : This article summarizes a talk by Celeste Headlee at Ted Talks and helps us focus on what's important.
What is synergy and why is it so important in a marketing strategy? : seeking synergy between the actions that make up the strategy will improve results and reduce costs.
What is a marketing strategy and what is it for?: 2016 article that is ranked in the top 3 of the blog's global rankings. In it I define marketing strategy, differentiate it from tactics, and also provide a practical example and links to further information.
What is an insight ? Finding it correctly allows us to define the hidden, and sometimes unconscious, motivation that leads our audience to buy our products. Important, isn't it? This is an article from 2013 and it still attracts a lot of traffic!