In order to be able to segment effectively, it is easier if you have a specific objective in mind. An example of this would be being able to sell your range of products precisely to the contacts who are interested in it.
To start segmenting, define what your objective is and what the profile of the contact you want to reach would be like. Then, define their characteristics and what you would need to be able to identify that segment.
Segment by interactions
Once you have a clear idea of how to segment your clients, you will have to qualify contacts as you carry out your business actions.
The key to segmentation is to identify contacts with each interaction, no matter how small. Interactions can be any action--the important thing is that they are an indication that your contact is qualified:
Purchase of products
Requests for quotes or support
Calls or emails
Your relationship with them: clients, debtors, suppliers...
Visits to your website
Remember that segmentation is not only useful for thai phone numbers selling, but also for improving all your business processes in general. That's why it's important to pay attention to your contacts' actions outside of marketing.
Something as simple as visiting a support page in your documentation can be a sign that your contact needs training.
Segmentation using labels
Now, how do I perform the segmentation itself?
The first thing is to have your contact information as complete as possible. The more complete it is, the better. This way you can automatically filter based on basic data such as location, email, phone numbers, etc.
For everything other than basic data, you can use contact tags .
Labels are a simple but very powerful tool for sorting the contacts in your address book. They work just like the name suggests: a label is simply a name and a description, and you can mark any number of contacts with any number of labels.
The labels you create are completely arbitrary and depend on what you want to classify. For example, we have labels like:
Client : Use our services
Influencer : He is a potential collaborator
Web Subscriber : You have subscribed via web
Some of these tags are added manually as we fill out a contact sheet. But others are added automatically thanks to the integration between the CRM and Vendomia's website system-- when a visitor subscribes to this blog using one of the lead capture forms , for example.
Depending on your goals, you should now define all the tags you want to use. My advice is to start with only those you consider necessary, and then add more as needed.
Start segmenting your customers now
As you can see, customer segmentation is a very powerful tool for your company. In fact, you have probably already put it into practice, at least distinguishing between existing and potential customers.
To get the most out of your database, you can start categorizing all of your customers to find out where you can generate more sales. You may have opportunities to cross-sell. You may be missing out on satisfied customers who would bring you more business.
Are you already segmenting your customers?