As you can see, email marketing can help you boost sales, so let's take a look at a practical way to set up a channel. To do this, there are several steps you should follow:
Plan your email marketing strategy
As I said before, the key to email marketing is segmentation - there's no point in offering a product to someone who isn't interested. If you just send newsletters to your list without discrimination, you'll achieve the same result as handing out flyers on the street: no one will open your emails, and no one will be interested.
Creating a segmented list means you have it sorted by groups and interests-- You might have subscribers interested in buying, others just interested in following your blog, and so on.
Segmentation is done with multiple lists and tags, depending on the platform you use to manage your email marketing. For example, Active Campaign makes extensive use of tags to indicate that a contact is interested in something in particular.
To create your email marketing strategy, simply keep the following aspects very clear:
What product or service do you sell?
What kind of people are interested in what you sell?
What content or information can you send them?
For example, at Vendomia our main product is business management thailand code phone number software, including website design and online stores. So when a visitor subscribes to our list we limit ourselves to sending information that is very useful to the kind of people who are interested in this.
Start capturing subscribers
Now that you know what you want to send, you have to start attracting subscribers.
The best way to grow your list is with a website that has opt-in forms. You'll see these forms on many websites, asking you to subscribe to their newsletter.
Placing forms all over your site is fine, but to get results you have to go a step further: you have to give them a good reason to sign up .
Email marketing is all about trust--a person gives you access to their inbox in exchange for providing something useful. With your strategy in mind, try to offer something of value to everyone who subscribes.
This is known as a lead magnet , and it can consist of anything:
An ebook
Access to exclusive content
Discounts for a purchase
Insider information
First of all, the key is to provide relevant information and to make sure that people who visit you are interested in it.