1. Cyber Monday saw higher cart abandonment rates on Mobile in 2020
2. eCommerce Stores Improved Cart Abandonment Rate on Mobile, but Still Trails Computers.
3. Cyber Monday Conversion Rates by Country and Device 2020
4. Cyber Monday Conversion Rates by Country and Device
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Cyber Monday 2020 Statistics (including cart abandonment rate and conversion rate)
To understand buyer behavior during Cyber Monday, we pooled session data from the hundreds of eCommerce stores that use Barilliance.
We segmented the data by both country and devi cell phone list ce. This is what we found.
Cyber Monday Cart Abandonment Statistics
1. Shopping Cart Abandonment by Country in 2020
As with Black Friday, 2020 saw a wide range of cart abandonment rates across countries.
The biggest difference between Black Friday and Cyber Monday came from the global segment, which includes all countries. On Black Friday, the average cart abandonment rate was 77.79%. However, on Cyber Monday, the average cart abandonment rate was 80.69%.
Spain again showed the highest abandonment rates. 85.77% of shoppers who added an item to their cart left without making a purchase. That rate is a full 10% higher than Great Britain and 6% higher than the global average.
Cyber Monday Mobile Statistics
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