Google search console – learn how to improve your digital presence with a free tool

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Created in 2005, the tool has already undergone several updates and names until it arrived here. Currently, in addition to developers and webmasters, designers, marketing professionals and small business owners are certainly also able to work with the tool.

Essential for understanding what to improve on your websites and increase your digital presence, the tool is free and has a user-friendly system.

Furthermore, using the tool, you can fix problems on your website and get it on the first page of Google. But that's not all. Google Search Console has many features. In this content, we will provide an overview so that you can improve the user experience when browsing your website or e-commerce.

With your website optimized, it will be easier to reach whatsapp mexico number remain on the first page of Google. So, to get started, you need to create a Google Analytics account . Then, the next step is to integrate with Google Search Console.

Google Search Console – The free tool that helps you understand Google’s algorithm
Search Console is actually a tool that helps you understand how Google sees you. Or rather, how the search engine sees your website. And, with the information that the tool provides, you can improve your digital presence.

Additionally, the Search Console report helps you resolve issues related to your website's digital presence in Google's own search results.

Nowadays, in addition to the developer or the person who takes care of your digital channels, you can also have much more materiality and data to optimize your website and other channels. After all, the tool allows you to work almost intuitively.

To do this, you need to fill in all the fields and information requested by the tool, point by point. Such as URL data, long and short titles, names of images on the site, etc. It is also important to divide bookmarks into categories as they are a way of optimizing the search aspect.

Despite the many features, what most attracts people to the tool are certainly the reports that allow the analysis of traffic and website performance in online searches.

The tool also informs you about problems such as Google indexing your website pages and warns you about possible errors or security flaws. In addition, the reports suggest improvements to the codes, showing all the traffic on your website.

Actions mapped by Search Console
Most searched keywords related to your website.
Pages from your website cited on other websites.
Countries that access your website.
Which devices are most used to access your website?
Search for web or images.
Mapping with analysis by date.
Number of clicks and views.
Ranking and indexed pages.
Between others.
Within the report that Search Console delivers, you can obtain the following information about your website:
Whether your website is on Google’s “radar.” In other words, whether your website is optimized to appear on the search engine’s pages when someone searches for something related to your business or content.
Crawlability. In other words, whether Google is able to crawl your site.
Problems with page indexing.
Traffic data (frequency, keywords, among others).
Spam issues related to your website that hinder indexing.
Internal and external links.
Usability, various search features, accessibility, and issues for AMP.
Between others.
The detailed step-by-step guide to creating your account, integrating Search Console with Analytics and starting to use these two tools to your advantage can be found here .

Track metrics monthly
After you have learned about and filled out all the menus and submenus of the tool, you will also map out which metrics should be monitored monthly, quarterly, and so on. However, marketing will be the one to dictate this. Depending on the objective, the frequency of one metric or another will be defined.

Malware and duplicate content, for example, are issues that need to be constantly monitored. In other words, they are top priorities to be resolved immediately. As are automatically generated pages.

However, a content site that aims to promote a brand or service will have metrics with different priorities than a website or e-commerce site that actually sells products. Therefore, these metrics are assessed in different contexts. However, we recommend that you always pay attention to the following metrics:

Search Analytics – That is, search volume for keywords and clicks
HTML and PageSpeed ​​Insights – how are the codes? Are they up to date? Is your site responsive? Is the design working well? How is the user experience feedback? What about accessibility? Have you made any updates to this? New format – voice engine, content translated into LIBRAS, etc.
Page indexing – are they stable on Google?
Crawling – Are Google’s little robots able to crawl all your pages without any problems?
Furthermore, it is important to monitor the metrics on a monthly basis and to highlight when there are different actions such as events, promotions, campaigns, etc.

We recommend that our clients' websites be integrated with Google tools. This way, they will always have a more complete report with all the information that will be relevant, both to improve their digital presence and to use in strategic communication and marketing actions.

We have a team of developers who are experts in using and exploring Google tools and can certainly help you. If you need anything, count on us.