Quality Score Influences Google Ads

[rakibhasan]

You should know that Google assigns a quality score ( Quality Score ) to the ads in your campaign. This is a rating scale from 1 to 10 available at the keyword level. This score takes into account:

of the relevance of the keywords
of the landing page experience
of the expected CTR (expected click-through rate).
The assigned quality score will affect business phone number database the ranking thresholds , or the ability of your ads to participate in the auction . The actual CPC, which you will have to pay, is based precisely on the ad's ranking, which also takes into account the competition.

What does all this mean? That your ad could be expensive even if you have no competition, precisely because Google takes into account your quality score and the ranking thresholds you have reached.

The most important aspects you need to optimize to achieve a good quality score are:

your ad text – make it as relevant as possible to your chosen target keywords
the landing page – design a specific landing page that is fast, responsive and clear, with useful CTAs . But not only that: this must also be consistent with the ad and the target keywords.
3. Campaign type affects Google CPC
It must also be said that, in addition to Search Network campaigns , which use keywords as their main target, there are other types of campaigns that tend to have lower CPCs.