The uncertain times in the economy have led many companies to seek alternatives to adapt and remain in the market. Thus, shared businesses have become a strong trend, since the savings provided by this type of enterprise have caught the attention of managers, who see this business model as an opportunity to save on investments.
This business model, however, goes beyond shared spaces. It is not just the infrastructure of a work environment and fixed costs that are shared by the members, but the entire concept of the enterprise. A shared business is entirely connected; in addition to the structure, employees , marketing actions and customers are also common.
A very common example is that, in the education sector , schools have joined forces with foreign language courses, eliminating the need for students to travel to another location to take language classes. Parents like the convenience, as they no longer have to deal with traffic, taking their children to different places, and there is a reduction in tuition fees, as they do not have to pay for two different schools.
Despite presenting numerous positive points, there are still some myths to be broken regarding the trust of working together, the propensity for association, business vision, the interpretation of who the competitor really is , among many other issues. In order to clarify this concept, we will indicate below some advantages of shared ventures.
Content
Advantages of shared business for SMEs
Combination of skills
Cost reduction
Increased power over the market
Improvement in the quality of products and services
Greater customer satisfaction
Advantages of shared business for SMEs
Combination of skills
When a company seeks to do joint business with other canadian ceo email list companies in search of complementarity, they are combining skills, using know-how, sharing risks and costs to explore new opportunities and increasing their scope of action.
Cost reduction
By adopting a shared business model, all costs will be shared, including infrastructure, employees, premises rent, marketing campaigns, network infrastructure , among others. By reducing these costs, it is possible to reduce the value of the final product or service, ensuring greater customer satisfaction .
Increased power over the market
When a company seeks to do business together with other companies to increase purchasing power, it also ends up putting pressure on the market and gaining competitiveness.
Improvement in the quality of products and services
When a company seeks to do joint business with other companies, they can share the burden of carrying out research and development of new products, in addition to expanding and improving the quality of their services and products.
Greater customer satisfaction
It makes sense to say that practically all efforts employed throughout any business are made with customer satisfaction in mind. In addition to the items that directly impact the consumer, such as improving product quality and reducing prices , with all these advantages, the company itself starts to move forward better and this also reflects on the consumer.