4 Best Ecommerce Analytics Tools – The Review

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Ecommerce analytics tools allow your business to monitor the processes on your website. The market for ecommerce analytics tools is vast, so sellers can choose between popular and less popular solutions and choose between paid and free options. Analytics tools allow you to monitor different areas of business activity, such as SEO, social media, customer service, and more. Choosing the right solutions allows your business to perform a comprehensive analysis of its ecommerce processes.

4 Best Ecommerce Analytics Tools – Table of Contents:
Google Analytics
Brand24
Hotjar
Similar Web
Summary
Google Analytics
The most popular tool for e-commerce analytics is Google Analytics. The program provides comprehensive information about website traffic. In the case of e-commerce, when there is revenue coming from sales, the software offers even more analytical solutions. Online store owners need to dig deeper to find out how their actions influence sales, how much revenue is belarus whatsapp number database and how many transactions are completed with a purchase.

In Google Analytics, there is e-commerce and transactional data available on the left side of the navigation tab (Conversions -> E-commerce) .

The E-commerce tab in Google Analytics provides us with information about:

transaction fees and coupons used
new and returning customers
customer behavior at the end of the purchase process (to reveal the reason behind abandoned baskets)
revenue generated by specific products
popularity of specific products
There is a lot of data that can be extracted using Google Analytics for your e-commerce business. Initially, the report must be set up to track transactions. How to set up e-commerce tracking in Google Analytics?

First, install Google Analytics. Then, after implementing the tracking code, go to the bottom navigation tab, to “Ecommerce Settings” and activate a button in the “All Website Data” section .

After enabling the module in Google Analytics, another piece of code must be added to the already installed pixel. After the tracking setup process, it is worth checking that everything is working correctly by performing a transaction test.

More advanced analytics options can also be enabled in Google Analytics. Some features allow for enhanced reporting and connected product management. The big advantage of enhanced reporting is the ability to divide user groups into segments, which allows for analysis of user behavior.

e-commerce analytics tools - Google Analytics
Brand24
Brand 24 is one of the most well-known e-commerce analytics tools after Google Analytics. It is a paid tool used for internet monitoring, mainly social networks. With this software, the company can quickly find and access discussions about its brand. Real-time monitoring allows quick reactions and decision-making.

A company needs to know what is being said about its products and brand. Being informed can protect the business from a potential crisis. The brand should have access to valuable information about customers’ opinions and views. With this knowledge, the company can adjust the product to the customer’s needs. Brand24 allows you to not only monitor discussions about the company, but also search and track key phrases.

With this tool, the company's marketing department can find the information necessary for the company's promotional activities by researching customer reviews and ratings. For example, it is worth finding out which of the products has the best customer reviews and allocating funds to advertise this product.

However, in contrast, products that are not recommended by customers should not be advertised, but the company should focus on product modifications and eliminating bugs.