Lyft wanted to make a memorable ad, instead of simply promoting their services by showing a group of people having fun in the back of a car, they could list statistics of how many people are injured in drunk-driving accidents every year. Likewise, if a non-profit or charity wanted to capture the attention of consumers, they could add emotional components to their ads about the impact of what donations and volunteers do for their cause (providing communities with access to food, shelter, water, etc).
However, brands should be cautious with how many new zealand whatsapp number data 5 million surprises they add to the campaign. It has to be just enough to capture the attention of their target audience, but not so much that they could face backlash for fear mongering.
The Super Bowl is an exciting tradition every February for football fans and marketers alike. While the game might not interest everyone, it is always fun to take in all of the advertisements during the game and consider the thought and strategy brands must have put behind each one to get their message across. So this Sunday, get out your snack spread, sit back, and get ready for a great night of entertainment!