What is Telegram data marketing?

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jrineakter
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Joined: Thu Dec 26, 2024 5:15 am

What is Telegram data marketing?

Post by jrineakter »

IP Address: Telegram collects IP addresses for security purposes and to prevent abuse. This data is generally not directly relevant to marketing services.
Location Data (with permission): If a user shares their location (e.g., in a chat or through specific features), Telegram processes this data. Businesses might use location-based features within bots or groups if users opt-in, but broad location tracking for marketing isn't a standard practice.
3. Data Related to Telegram Business Features (if used):

Business Profile Information: This includes opening hours, location (optional), website links, and a business description, all publicly visible to users interacting with the business account.
Quick Replies and Automated vietnam telegram data Messages: Data related to the setup and usage of these features is stored by Telegram.
Product Catalogs (if implemented): Information about products and services added to the catalog is stored.
What Telegram Explicitly States It Doesn't Do for Advertising:

No Use of Private Data for Ads: Telegram states clearly in its privacy policy that it does not use your private data to show you ads.
Minimal Data Collection for Functionality: Telegram emphasizes that it only stores the data necessary for the service to function securely and with rich features.
Implications for Marketing Services:

Focus on Opt-In Engagement: Marketing on Telegram relies heavily on users actively joining channels, groups, or initiating conversations with bots or business accounts. Building an audience requires providing value and encouraging users to connect.
Leveraging Public Information: Usernames and business profile information are public and can be used for outreach and discovery.
Analyzing Engagement Metrics: While you don't get granular personal data for marketing, you can analyze engagement within your channels and groups (e.g., number of members, views, reactions) to understand content performance.
Bot Interactions: Data from user interactions with your Telegram bots (if you use them) can provide valuable insights into user preferences and behavior.
Limited Ad Targeting: Telegram Ads, a relatively new feature, offers limited targeting options, primarily based on language and the topic of public channels. It doesn't allow for the granular demographic or interest-based targeting seen on some other platforms.
In Conclusion:
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