What Data Does Telegram Collect for Marketing Services?

[jrineakter]

Telegram collects various types of data from its users, and understanding this is crucial for marketing services utilizing the platform. While Telegram emphasizes privacy and doesn't directly expose user data to marketers in the way some other platforms do, the data it collects underpins the platform's functionality and indirectly influences marketing strategies.

Here's a breakdown of the data Telegram collects and its relevance to marketing services:

1. Mandatory Data for Account Creation:

Phone Number: This is the fundamental identifier for creating a Telegram account. It's used for verification and connecting users with their contacts. For marketing, while you don't directly access other users' phone numbers unless they share them, your business uk telegram data account's phone number is the primary contact point.
Profile Name (Optional): Users can choose to provide a first and last name. This helps in identifying contacts and personalizing interactions, which can be relevant for customer support and direct engagement in marketing.
Profile Picture (Optional): Businesses can set a profile picture to enhance their brand identity on the platform.
2. Data for Functionality and User Experience:

Contacts (with permission): If a user grants access to their phone's contact book, Telegram stores this data to identify which of their contacts are also on Telegram and to suggest connections. For marketing, this means if a user has your business number saved, they might see your business account as a suggestion.
Messages, Photos, Videos, and Files (Cloud Chats): These are stored on Telegram's servers to enable multi-device access and backups. While the content of private chats isn't directly accessible for marketing analysis, the volume and type of interactions within your groups or with your bot can provide insights into user engagement.
Username (Optional): Users can create a public username (@handle) that allows others to find them without knowing their phone number. This is crucial for businesses to share their contact details publicly for marketing purposes.
User Activity: Telegram collects data on user activity within the app, such as when a user was last online, their device information, and app usage patterns. This aggregated data helps Telegram improve its services but isn't typically shared in a granular way for marketing analysis.