What are meta tags?

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What are meta tags Martina Mediaas website development
Meta tags for better ranking!
Have you ever wondered how search engines obtain information about a particular website? Where does the search engine get the description of a website that appears in the search engine? What are keywords and where do you insert them? The answer is hidden in meta tags!

What are meta tags?
Meta tags are pieces of code that are located on every web page, which are used to control the operation of the web page and inform search engines about information about the page itself. They play an important role in web optimization and the ability to find a page through a web search engine. Of course, meta tags have their own rules for how to set them correctly and enter their values, so that they have the desired effect on web optimization and the presentation of the page in search engines.

There are several types of meta tags, the most famous of which is the meta tag for the website title. This tag is used to address individual pages and subpages on a website so that visitors can easily distinguish finland whatsapp database from each other (if they have several subpages open in the browser at the same time). The title is visible in the tab names at the top of the page. However, there are other meta tags whose settings are not visible to users or visitors to the website, but to web search engines. These meta tags are crucial for optimizing a website in search engines.

The most important meta tags are the tags within which we set the keywords through which we want the search engine to display us in search results, the page description, which defines what the description in the search engine is under the website title, and the previously described meta tag for the website title.

Page title meta tag

Title meta tags are used to tell visitors and search engines what is on this page (or subpage) or what it is for, but in the most concise form possible. Its setting is visible in the web browser tabs, and is also displayed when sharing the page on various social networks. It plays one of the most important roles in web optimization, so its definition should be carefully considered.

However, it is necessary to adhere to some basic rules defined by web search engines:

The text should be between 40 and 60 characters long, including spaces;
The most important keywords should be included in the text for the title meta tag;
Do not duplicate title tags on other subpages;
Do not overdo it by including keywords in the page's meta title.

Page description meta tag

A meta description is a short paragraph of text that describes the content of a web page or subpage. You could say that it is a summary of the page. These are then visible under the web address of your page in search engines and allow users to refresh or describe your page. Based on this description, users later decide whether to visit your website or not.

The length of the meta description should be limited to a maximum of 180 characters, including spaces. Of course, add some keywords to the meta description that you want to be visible to search engines, but definitely don't overdo it, and don't duplicate the meta description of the page on other subpages.