Search GPT: OpenAI's new search engine

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Search GPT is a search engine developed by OpenAI that uses the power of Artificial Intelligence to provide relevant results to users. The difference is that it interprets the search and organizes the information, offering answers in a conversational, dynamic and natural tone.

This is an important innovation for users and SEO, because in addition to changing the way information is searched and presented, Search GPT completely transforms the interaction between users and search engines.


Topic Index
What is Search GPT?
Search GPT is a search engine developed by OpenAI that combines the france whatsapp database of Artificial Intelligence and the conversational tone of Chat GPT to bring relevant and innovative results to users' searches.

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Unlike traditional search engines that return a list of links, Search GPT provides answers in a more dynamic way , in a conversational tone, as if the user were actually talking to the tool.

The results presented by the new tool provide direct and updated information, with clear links to where the information was taken from so that the user can access it.

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One of the concerns that OpenAI has demonstrated is to ensure that sources of information receive due credit , making it easier for users to discover new sites and relevant content. This alleviates the frequent discussion we have seen about AI “stealing” content and traffic from creators.

In addition to direct answers to queries, Search GPT includes a sidebar that displays additional links, allowing users to access different websites related to the searched topic.

Search GPT search engine results screen with sidebar.
Source: OpenAI
The search engine also has the ability to return responses with visual content, such as images, graphics and videos, making the user experience more dynamic and easy to understand.

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OpenAI's promise is to revolutionize the way we search the internet , offering a more fluid and natural experience.

While on Google, it is often necessary to search in different ways to find the desired result, with Search GPT, the idea is to make this process simpler, easier and faster.

How it works
Search GPT operates from GPT-4 models , which are trained with large amounts of data, allowing for the understanding and generation of texts in a natural and coherent way.

The bot used for navigation and results retrieval is OAI-SearchBot , which is already listed in the OpenAI crawler documentation. This bot is used exclusively to find websites for the results of searches performed by Search GPT, ensuring that the content displayed as a response is relevant and accurate.

It is important to note that this bot is not used to train generative AI models, such as Chat GPT. This means that by allowing OAI-SearchBot access to your website's robots.txt file , you will only be allowing your content to appear in Search GPT search results, without it being used to train OpenAI's chat.

When will it be released?
Search GPT was launched as a prototype for testing in July 2024. At this time, only a limited number of users have access to the tool, and OpenAI is working to improve the platform based on feedback.

An official launch date for the platform has not yet been announced, but you can sign up for a waiting list to test the new feature. If you are selected, you will receive an email with instructions.