This strategy not only expands the alliance's coverage, but also disperses operational risks to a certain extent. Downstream: mainly a group of QOLs. QOLs have evolved from mere promoters to content creators and brand co-creators. Taking the beauty field as an example, some leading QOLs not only promote existing products, but also directly participate in the brand's product development process. This "QOL + brand" model has become a new trend in affiliate marketing. It not only improves the efficiency and accuracy of promotion, but also gives the product more emotional value and cultural connotation.
. Analysis of target user groups and brazil email list pain points Analysis of demand on the promoter side: The e-commerce alliance ecosystem is undergoing a transformation from "traffic is king" to "content is king". During this process, the role of the promoter is changing as follows: Professionalization trend: Simply sharing links is no longer able to attract consumers. More and more promoters are starting to transform into professional content creators, not only promoting products, but also creating value. For example, some leading KOLs in the beauty field have participated in the development of brand products, and their roles have been upgraded from mere promoters to opinion leaders in the industry.
Data-driven: Promoters no longer rely on intuition and have started to use data analysis tools to optimize their promotion strategies. They analyze user behavior data to precisely locate the target audience and improve conversion rates. This data-driven approach is reshaping the entire promotion industry. Consumer demand analysis: Consumers are no longer passive recipients, but are increasingly involved in product evaluation, improvement, and even development. UGC is becoming an important factor influencing other consumers’ decisions. Personalized Demand: With the increase in spending, consumer demand for personalized products and services is growing. This requires promoters to provide more precise and personalized recommendations.