How to accelerate sales and close more deals with training

[jrineakter]

Both sales and marketing are chasing the same goal: closing more deals. Think about it. Doesn’t it make sense for sales and marketing teams to work together to achieve this? To break out of their silos, share valuable insights about customers and prospects, and be on the same team? To ensure sales teams have the tools they need to succeed.

Successful, forward-thinking sales managers are aligning and doing more business than ever before thanks to sales enablement tools. Sales enablement is defined as the people, processes, and technology used to ensure “the right information is delivered to the right person at the right time, in the right format, and in the right place to help drive a specific sales opportunity.”

And sales managers responsible for hitting sales goals are paying attention. According to Google Trends , Google searches for “sales enablement” increased by approximately 61% year-over-year.

How sales teams use training tools to close more deals
01. Teamwork triumphs
To keep prospects moving towards closing, sales and marketing teams need to be on the same page and working towards the same goals. Working together as a team on the right brazil telegram data messages at the right time will convert more leads. Your sales teams have a wealth of information about customers and should work with marketing teams, contributing to communication.

02. Work smart
If your salespeople are bogged down in too much paperwork, they're wasting valuable time. Make the sales process more efficient so your sales team can do what they do best: close deals. According to HubSpot , the leading digital marketing platform, "Frictionless selling is a way to rethink sales to effectively reduce friction and create more convenient experiences for both buyers and sellers." A good customer relationship management (CRM) system is the best ally to improve the sales process.

03. Timing is what matters most
Think about it. If a prospective customer is still trying to understand what their needs are, in order to engage your buyer, you have to educate them on solutions to their problems. According to a recent study published, “60% of B2B buyers distrust the integrity of salespeople.” With the right messages at the right time at each step of the sales cycle, you can build trust and enable your sales team to attract and engage the prospect.

04. Train your troops
You already know that sales training is the key to success. But what works today may not work tomorrow. Monitor your team’s sales success and learn what works. Regularly update your team on what sales content works and how to deliver it so they can convert more leads into customers.

05. Speak the same language
According to Forrester Research , “companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.” Make sure your sales teams are collaborating with marketing teams and crafting messaging that nurtures leads throughout the buyer’s journey. Teams that meet regularly and work together win more business.

06. Bait with the right hooks
Your customer is learning about your company long before a sales rep makes initial contact. “B2B buyers research 57-70% of purchases before contacting sales.” Effective, well-timed content is the online “bait” on the sales teams’ fishing rod. On the other hand, if your content isn’t organized, you’ll waste valuable time reinventing the wheel.