You don't have to have an MBA in marketing to understand it either. I've read a ton of marketing books, journals and articles from "experts" in the field, but they always forget to include a glossary of words so you can figure out what they're talking about with the marketing mumbo-jumbo.
So often the expert advice is not "real-world." In fact, I'm not sure they've ever stepped foot inside a restaurant. One marketing book I was just reading suggested you should put green jello made in the shape of a Shamrock out for St. Patrick's Day. Now do you really think that's going to drive sales and increase profits? Restaurant Marketing Secrets is different. and your name into your neighborhood, where it can produce results at your cash register. Just follow it, step by step.
Knowledge is power, and through a series of simple exercises and projects, you will know yourself, know your customers, know your competition and know your market. With this information in hand, then it's on to Part II of list to data the book where it's an easy matter to match your needs with the methods spelled out to produce results! There's page after page of ideas and information to drive traffic through advertising, promotions, public relations, in-store marketing and more -- 110 pages of useful, insightful information from someone who's been in the marketing field for the past 20 years!
I've spent three times as much for less than half the information contained in my book. If you've attended the tradeshows and seminars, you know it's true.
I wanted to make this affordable to those who need it the most -- those who have their life savings, 401K, and a few credit cards wrapped up in their dream. Those who can't afford the outrageous fees of advertising agencies to increase their sales. Those who don't have the time to worry about marketing, but won't have a business to market if they don't take the time!