An automatic online SEO audit informs the owner of a given website about many important elements that constitute the so-called foundation of the website's operation. It indicates aspects that require implementation, improvement and work on them. These include:
the degree of adaptation of the website’s responsiveness (to mobile devices such as smartphones, tablets or modern smartwatches);
website performance (in terms of the quality of the website’s HTML and CSS code);
interactivity and visual stability of the website (the latest SEO audit tools examine the key Core Web Vitals indicators, i.e. LCP, FID and CLS);
correct use of meta tags (both meta title, i.e. the tag responsible for SEO, and meta description describing the website);
uniqueness of content (automatic, free online SEO audits inform website owners about the occurrence of duplicate content);
heading structure (thanks to the discussed solution you will also learn whether you have used H1-H6 headings correctly and in the right quantity, which affect not only SEO but also the usability of the website);
keywords used (most online SEO audit tools will tell you whether you are using keywords correctly – the recommendations include not only general phrases, but also long-tail words, i.e. phrases containing more than 3-4 words);
UX issues (if your site is not sufficiently optimized for australia whatsapp lead current UX standards – you will also find out about it).
Remember, however, that an automatic SEO online audit will only indicate the basic issues related to the above elements. However, if you invest in a professional verification of your website in terms of SXO (SEO + UX), you will get an in-depth analysis of every aspect. For example - at Kordowski Digital, experts analyze over 200 indicators in dozens of different categories, including:
distribution of key phrases,
UX,
technical SEO,
content optimization,
sitemap (in XML format) and robots.txt,
server logos,
indexing budget,
extended data schema,
canonical tags,
server codes,
redirects.
The information collected by specialists will allow for the formulation of accurate and, most importantly, effective recommendations that can be implemented in the future to significantly improve the usability, functionality and ranking of the website in SERPs (Search Engine Results Page), i.e. organic (free) search results.
Quick SEO audit online sample tools
Screaming Frog SEO Spider : This is one of the most popular technical audit tools. It allows you to identify various technical issues on a website such as 404 errors, robots.txt issues, link errors, duplicate content, and many more.
Google Search Console : This is a free tool offered by Google that provides valuable information about how your site is performing in Google search results. You can identify indexing errors, check the status of your sitemap file, and more.
DeepCrawl : This tool offers in-depth technical audits, helping you identify and fix issues that may be affecting your site’s SEO performance.
Sitebulb : This is an SEO audit tool that offers detailed technical analysis of your site, including checking link structure, HTML code validity, as well as UX and accessibility issues.
Ahrefs Site Audit : Ahrefs is a comprehensive SEO tool that also includes the ability to perform a technical site audit, helping you identify and fix technical issues.
Botify : This is an advanced technical SEO audit tool that offers features like site audits, server log analysis, organic traffic optimization, and more.
OnCrawl : This technical SEO audit tool helps businesses understand how their site structure, content architecture, and links impact SEO results.
SEMrush Site Audit : SEMrush is another popular SEO tool that offers a technical audit feature to identify and fix technical issues.
WooRank : WooRank is an SEO audit tool that offers detailed technical and marketing analysis to help you identify and fix on-page errors.
Moz Pro Site Crawl : Moz is a well-known SEO tool that offers a Site Crawl feature to identify and fix technical errors.
Automatic Quick Online SEO Audit – What Does It Consist of?
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