Klaviyo helps businesses connect with their customers. It sends emails and texts. Many online stores use it. They use it to talk to shoppers. This helps them sell more. But how much does Klaviyo cost? That is a common question. This article will explain Klaviyo's pricing. We will make it easy to understand. We will look at different parts of its cost. By the end, you will know how to pick the right plan. This will help your business grow.
What Drives Klaviyo's Price?
Klaviyo's price changes based on a few main things. First, it depends on how many "active profiles" you have. An active profile is a customer record. It means someone you can send messages to. If you want to do online marketing, visit our website list to data . Secondly, if you send text messages, this adds to the cost. SMS messages have their own pricing system. Let's explore these factors more closely.
Active Profiles: Your Customer List
The number of active profiles is very important. Think of it as your contact list. Klaviyo charges you based on how many people are on this list. It is not about how many emails you send. It is about how many people you can send to. So, if your list grows, your cost will likely go up. It’s important to keep your list clean. Remove people who don't open emails. This can help save money.
SMS Messaging: An Extra Layer
Klaviyo also offers SMS marketing. This lets you send text messages. However, SMS costs are separate from email. You buy SMS credits. The price for each credit can change. It depends on the country. For example, sending a text in the USA might cost less than in another country. Also, buying more credits usually means a lower price per credit. So, think about your text message needs.
Klaviyo also offers other tools. These are like add-ons. They can cost extra money. For example, there is a tool for product reviews. There is also an advanced data platform. These are for bigger businesses. They help with deeper analysis. Each add-on has its own price. Consider if you really need them.
we continue with the pricing breakdown. This makes the information easy to digest. Furthermore, it helps readers follow along.
Klaviyo's Pricing Plans Explained
Klaviyo offers different plans. They suit businesses of all sizes. There is a free plan. Then there are paid plans. These paid plans start with email. You can add SMS to them. It's like building your own marketing toolkit. Let's look at each plan.
The Free Plan: A Great Start
The Free Plan is perfect for new businesses. It is also good for trying out Klaviyo. You can have up to 250 active profiles. You can send up to 500 emails each month. It also gives you 150 SMS/MMS credits. This plan includes many core features. For instance, you get email templates. You can also do basic customer groups. You can even set up some automatic emails. However, your emails will show the Klaviyo brand. This plan is ideal for small lists.
The Email Plan: Growing Your Reach
Once your list grows past 250 active profiles, you need a paid plan. The Email Plan is the next step. It starts at about $20 per month. This is for 251 to 500 active profiles. As your list gets bigger, the price goes up. For example, 1,000 active profiles might cost $30 per month. This plan offers more email sends. It removes the Klaviyo branding. It gives you more advanced tools too. You can use better ways to group your customers. This helps send very specific messages.
Understanding Pricing Tiers for Emails
The Email Plan has many tiers. Each tier supports more active profiles. For instance, 5,000 profiles might cost around $100 per month. Larger lists, like 50,000 profiles, would be about $720 per month. You get many email sends with these plans. The number of emails you can send is often much higher than your contact list. This means you can email your list many times. This is good for frequent campaigns.
The Email + SMS Plan: Double Your Impact
If you want to use both email and SMS, this plan is for you. The Email + SMS plan starts around $35 per month. This is for 251 to 500 active profiles. It includes all the features of the Email Plan. Additionally, it provides more SMS credits. For example, you might get 1,250 SMS credits. Like the Email Plan, its cost scales with your active profiles. Furthermore, the more SMS credits you need, the higher the price will be. This plan helps you reach customers on their phones.
What Impacts SMS Costs?
SMS costs can be tricky. They depend on how many credits you use. They also depend on where your customers are. Sending texts to different countries has different rates. One SMS message might use one credit. But some messages might use more credits. This happens if they are very long. Or if they include pictures. So, manage your SMS usage carefully. Unused credits usually do not carry over.
Image 1: A simple infographic showing Klaviyo's pricing tiers (Free, Email, Email + SMS) with example contact counts and starting prices.
(Image description: An infographic showing three boxes. The first box is "Free Plan" with an icon of a small person and "$0". Below it, "Up to 250 Contacts, 500 Emails, 150 SMS". The second box is "Email Plan" with an icon of a group of people and "$20+". Below it, "Starts at 251 Contacts, Unlimited Emails". The third box is "Email + SMS Plan" with an icon of people and a phone, "$35+". Below it, "Starts at 251 Contacts, Unlimited Emails + SMS Credits".)
Add-ons and Extra Features
Klaviyo offers more than just email and SMS. It has special add-ons. These are for businesses with more needs. They can add to your total cost.
Reviews: Collecting Customer Feedback
Klaviyo Reviews helps you get customer feedback. It lets you show reviews on your website. This add-on is priced based on how many orders your store gets each month. For instance, it might cost $25 for up to 250 monthly orders. If you have more orders, the price goes up. This tool is great for building trust. It helps other shoppers decide to buy.
Advanced Klaviyo Data Platform (CDP) and Marketing Analytics
For businesses that want to dig deep into their data, there are more options. The Advanced Klaviyo Data Platform (CDP) costs more. It is for managing lots of customer information. It starts at about $500 per month for up to 100,000 profiles. Marketing Analytics is another add-on. It gives you deeper insights. It costs around $100 per month. These tools are for serious data analysis. They help you make smart marketing choices.
How Klaviyo's Pricing Scales
Klaviyo's pricing scales automatically. As your active profile count changes, your plan might too. If your list grows, Klaviyo may move you to a higher plan. This happens at the start of your next billing cycle. Conversely, if your list shrinks, you might move to a lower plan. This automatic adjustment helps ensure you are on the right plan. It also means you need to watch your active profile count.
Controlling Your Klaviyo Costs
It is smart to manage your Klaviyo expenses. Here are some tips. First, clean your email list often. Remove people who do not open your emails. These are "inactive" profiles. You pay for active profiles. So, fewer active profiles means lower costs. Secondly, use Klaviyo's segmentation. Send messages only to those who will care. This improves how well your messages do. It also saves you money on sending unnecessary texts.
Consider your communication channels. If you don't need SMS, stick to the Email Plan. Adding SMS when it's not essential will just add to your bill. Also, make good use of Klaviyo's automation features. Automated emails and texts work for you. They can boost sales without constant manual effort. This makes your marketing more efficient. It helps you get more value from your plan.
Image 2: A visual representing a "clean" email list (fewer, engaged profiles) versus a "messy" list (many inactive profiles), highlighting cost savings.
(Image description: Two rectangles side-by-side. The left rectangle is "Clean List". It has a small number of brightly colored, distinct icons of people, indicating active users. The right rectangle is "Messy List". It is filled with many faded, greyed-out icons of people, indicating inactive users, with a few brightly colored ones mixed in. An arrow points from "Clean List" to a smaller dollar sign, and an arrow from "Messy List" points to a larger dollar sign.)
Is Klaviyo Worth the Price?
Many businesses ask if Klaviyo is worth its cost. For e-commerce businesses, it often is. Klaviyo offers powerful tools. It helps you send very personalized messages. This can lead to more sales. It has strong features like smart customer groups. It also has good reporting. You can see how well your marketing is doing.
Compared to other tools, Klaviyo might seem more expensive. However, it combines many features in one place. Things like CRM, automations, and AI tools are built-in. This can save you money in the long run. You do not need to buy many different tools. This makes Klaviyo a powerful choice for businesses that want to grow. Ultimately, the value depends on your specific needs. It also depends on how much you use its advanced features.