15 experts reveal their tricks and what they consider to be the best digital marketing strategies for the coming year. Each one summarised their contribution at the III Annual Meeting of Marketing Agencies, with more than 100 agencies and more than 300 attendees. The event was held at the Círculo de Bellas Artes in Madrid and was attended by the best professionals in the sector.
Between the debates and the conferences, the speakers had some time to highlight the most important points to the camera. We leave you with the video and then we have detailed each of the points they deal with.
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Max CamuñasIII Meeting of Agencies from Hoyreka
The first piece of advice for companies that want to get into this world is to specialize. Their content should be of the highest possible quality and should be aimed at a specialized audience , that is, they should position themselves in a niche market. It is also important that they know their audience in order to win them over.
The big news in this sector are the new social networks like Snapchat, Periscope and Facebook Live.
[Tweet «Streaming video is gaining importance»]
ana-grandsonAna Nieto from Webempresa 2.0
A good tip for marketing companies is to differentiate their content, and one of the keys to this is Amazon. It is the third largest search engine after Google and YouTube. Content in book format is also very powerful for some businesses. Audio or podcast content has the advantage of retention and is ideal for building loyalty in potential customers.
[Tweet «It is clear that we need to look for other alternative ways to make ourselves known»]
III Meeting of AgenciesNano Lamberti from Synchro
It is important to be able to integrate new social networks (Snapchat and Periscope) into brand strategies. Perhaps not all brands are yet ready to work with them, since users are not yet accustomed to this type of network.
Another valuable piece of advice would be to surround austria telegram lead with the best specialists in the sector. In the world of Online Marketing we can find more than 20 specialties, it is important to have a superficial knowledge of everything, but logically the best thing is to specialize in one of these branches.
[Tweet «Creativity is one of the key points of a strategy, it can make a brand stand out»]
III Meeting of AgenciesLuis Navarro from Hellomedia
We are in a very interesting moment for social media; we cannot predict the future. New networks and new strategies are constantly emerging. Despite this, it is the right time to launch and try. The most important thing is to focus on content that is relevant to users.
[Tweet «We must invest in those social networks that allow us to broadcast live»]
melanieMelania Guijarro from iMeelZ
One of the keys to online marketing today is user experience , and we must focus any type of action on this idea. On the other hand, content is essential. We must adapt this content to the interests of users. Within the content, the video format is the one that is sweeping, which is why many social networks are emerging with Snapchat and Periscope. We cannot forget mobile applications either, as users increasingly prefer to use this type of device.