Welcome letters
The emails you send to your customers aren't just for advertising and getting them to buy something. They're also about building strong relationships with your customers, and welcome emails can help with that. They're usually sent as soon as a user signs up for your newsletter and allows you to send them emails.
Welcome emails are a great opportunity to tell your brand story, philippines phone number library remove doubts, and generate interest. They set the stage for the close relationship your subscribers will build with your brand. These emails can also be the difference between converting casual subscribers from those who are not very interested in buying into returning customers who will come back again and again. You can increase the touchpoints and use other communication channels in conjunction with your emails, creating a deeper connection between the customer and your brand.
Welcome emails don't have to be sent manually . It's best to set up an automatic email chain that will be sent to each new customer. Typically, a welcome chain consists of 3-8 emails in which you tell about your brand and its benefits.
Setting up a chain is not that difficult. For example, in Passteam it can be done in just a few steps. We wrote in detail how to do this in this article .
Letters of thanks
Your communication with the customer should not end immediately after they make a purchase. On the contrary, you should write to the customer after the purchase, expressing gratitude for choosing your brand. You can create an automation that is launched during in-store sales, which will send thank-you letters to each customer shortly after the purchase.
By creating such mailings you will leave a positive impression about yourself, the recipient will feel that he is important to your company.
You can be proactive by offering a personalized, limited-time discount with your thank you email to encourage your customer to make a new purchase soon.
Thus, with the help of a thank you letter, you can not only increase interest in your brand, but also increase your income.
Special offers
Identical, template and banal letters are a great way to eventually bore the client and lose their trust. If a company constantly sends the same thing, its engagement is unlikely to grow. On the contrary, all new letters will remain ignored or, even worse, the client will decide to unsubscribe from the mailing list and refuse to use the service.
If you want to increase engagement, you need to give customers exactly what they want. And that means offerings tailored to their preferences.