And Content Governance

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Laura (Hamlyn) Barnes, Director Of The Company’s Global Content Team Within Corporate Marketing, Set Out To Change That And To Establish A Coherent Voice For The Brand. She Had To Make That Tiny Team Matter To The Business. Barely Seven Years Later, Laura Won The Title Of Bb Content Marketer Of The Year.why She Caught Our Eye: A Dynamic Creative Leader With A Natural Talent For Inspiring Those Around Her, Laura Built Red Hat’s Content Team From A Handful Of People Taking Content Orders From Product Marketing And The C-suite To A -person (And Growing) Strategic Team That Creates Meaningful Interactions With The Enterprise Linux Community.

Behind The Scenes, She’s Also Dedicated To Less “glamorous” Details argentina whatsapp fan Like Ux, Backend Content Strategy, .how She Built And Structured Her Team (And The Creative Content They Produce) Stands As A Model For Other Enterprise Marketers.hard-coding The Missionthat Seemingly Simple Direction – Make The Content Team Matter To The Business – Involves Layers Of Challenges. Laura Knew She Needed A Focused Vision And Objectives For Her New Team. She Found Them In The Company’s Mission.

Red Hat Aims To Be The Defining Technology Company Of The St Century By Creating Systems And Processes That Spur Innovation By Democratizing Access To Content. The Company Emphasizes Collaborative Innovation, Which Means It Shares Ideas And Inventions With The World. In Return, It Gets Insight And Access To New Ideas From Developers, Customers, And Leaders Outside Of Its Corporate Structure.to Support This Lofty Mission, Laura Saw An Opportunity To Build A Content Team Dedicated To Creating Meaningful And Engaging Interactions With Technology Users And Buyers On The Company’s Website.