Queen, aka Goliath? They banked

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My mother was the president of OTA, and OTA meetings were held in our store. It became the central idea of ​​everything we did in the community,” says Brian. Deeply connected to his family business, Brian earned the nickname "Yogurt Boy" and embraced it. But one day trouble came. Dairy Queen has come to town. To make matters worse, a national chain opened a store next door to Fanzo's. Brian thought the family business was ruined.

How could Fanzo's frozen yogurt shop, aka David, stand any chance belgium whatsapp fan against Dairy on the relationships and trust they had built over the years—a strong sense of community ingrained in their store. Brian's father didn't worry for a second. “My dad knew we weren’t competing with Dairy Queen. If we compete with the Dairy Queen logo, we will lose. We competed because we knew the people in our community. It’s our connection with people,” Brian says.

In the end, Fanzo's frozen yogurt store not only survived, but thrived. Brian's father wasn't so much a businessman as he was a community builder. His father knew the importance of telling your story and connecting with people on a deep level. Brian took these lessons to heart as he began his career. At his family's yogurt shop, @iSocialFanz learned how important it is to tell your story to connect with people through @cmicontent. #CMWorldShare on XHANDPIDED RELATED CONTENT: If You Give a Community a Cookie.