7. Invest in Thoughtful Design How to Write a Blog

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7. Invest in Thoughtful Design
How to Write a Blog Post with Impactful Design Layout (Screenshot)

Humans are very visual creatures, and that’s important to keep in mind when it comes to learning how to write a blog post that’ll capture their visual attention long enough to provide meaningful value to your readers.

More than 50% of our brains are used to process visual information, compared to just 8% for our sense of touch and 3% for our sense of hearing.

In his book Blink, Malcolm Gladwell described the system our brains use to make split-second decisions outside of our conscious awareness, the Adaptive Unconscious. It’s constantly scanning our environment, evaluating costa rica phone number database and making judgments based on how things appear.

Want to keep your blog readers visually engaged? Invest in thoughtful design and layout.
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Because of the importance our brains place on the way things look, improving the visual appeal of your blog can increase perceived credibility, trust and value.

Conversely, when you write a blog post with unappealing designs, inconsistencies, or visual errors, it can quickly chip away the trust and authority you’d otherwise gain with readers.

Thoughtful design is crucial in keeping your blog readers visually engaged and entertained.
Use these 5 research-backed design principles to create a winning blog post structure:
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Here are five proven ways to improve your blog’s visual aesthetics, so that readers will want to stick around:

Use lots of images: Photos, illustrations, graphs and charts break up the text and reinforce your ideas. When it comes to photos, life-like images work much better than cheesy stock photos. Snag a few pics from sites like Unsplash for a less “staged” look.
Use proper formatting: In addition to helping with blog SEO best practices, the use of headers and other formatting tags provide crucial visual structure for your content and make it much easier to follow along with (or scan).
Optimize your layout: Believe it or not, blog layout is extremely important. When viewing content on the web, people tend to scan in an F-shape pattern. Useful design can help prevent F-shape scanning, but it’s still a good idea to put critical page elements along the top and left side when you write a blog post.
Increase your font size: While small text can look cool to some, it’s difficult to read, even for your younger readers. Larger font sizes can also increase reading speed and comprehension.