Should these categories be used as part of cohort data it

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Could lead to others who use the same browser on the same machine to see advertisements relating to the category, which isn’t usually a good thing for familial privacy. Cybersecurity experts also feel that Google’s FLoC plan isn’t prepared for aggressive advertisers who still might work to achieve individualized fingerprinting by combining first-party data traits with cohort inclusion.


To explain that simply, they’re afraid that major corporations could narrow down distinct users by combining portugal telegram number list the two types of information for a comprehensive user profile that breaks a lot of privacy boundaries. Again, since Google is just wrapping up testing, most of these concerns are still speculation. But it is still important to know the various issues that could cause FLoC to be a giant flop in terms of data privacy.


Privacy Concerns Created by FLoC As we mentioned, the biggest concern about FLoC amongst industry experts is whether or not the cohort data can be layered to target individuals at a more granular level — something Google is really aiming to prevent in the first place. By creating groups of users that have a specific set of interests, security analysts argue that this information can be compared to more detailed first-party data, like sales records.