The main purpose of this platform is to allow overseas companies to expand their sales channels into Chinese markets without needing to set up physical operations in the country. This makes it easier for consumers to find high quality products from around the world in one place, empowering them with more choice. In addition, Tmall Global takes care of all import processes such as taxes and customs clearances so that there’s no need for shoppers or merchants themselves to worry about them.
How to attract Chinese consumers to your Tmall/Tmall Global Store?
Chinese e-commerce market presents great opportunities for foreign brands, but the competition between local and foreign merchants on main e-commerce platforms, especially Tmall is huge. Therefore, it’s important to understand how to drive Chinese online shoppers to your flagship store on Tmall or Tmall Global. There are many ways to do it, including those free of charge and those for bigger budgets.
Social media
To promote your brand, it is necessary to go through Chinese social networks. Social networks are part list of paraguay cell phone numbers of the daily life of the Chinese. Chinese spend at least 25 hours a week online and 30% of that time is spent on social networks.
The most important thing is to spread content qualities about the brand and the Tmall store. To draw the attention of a maximum of Chinese consumers, you have to share your content on the most popular social media platforms; Wechat, Weibo, Xiaohongshu and Douyin.
Perfume Tmall store
The brand must have an official account to gain consumer confidence and thus lead them directly to the official Tmall store. You can promote your Tmall Store by posting dedicated content inviting consumers to your shop, you can also offer some special discounts if consumers buy the product via Tmall and so on.
The brand may also promote its brand through various events, promotions, and product discovery offers to entice the user to visit the Tmall Global or Tmall shop and to stand out from its competitors. It is important for a foreign brand to settle on Tmall to show its authenticity, its official store will set buyers’ confidence.
How to attract Chinese consumers to your Tmall/Tmall Global Store?
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